TryBuy Founder Story: Shivam Golhani and the AI-First Menswear Brand
TryBuy is an Indian men’s fashion brand founded by Shivam Golhani. The brand focuses on shirts, kurtas and technology-led ecommerce workflows that make online fashion discovery more structured, faster and easier for customers.
Why TryBuy exists
Men often shop with a clear use case in mind: a shirt for office, a kurta for puja, a black shirt for party wear, a checked shirt for daily wear or a festive kurta for wedding functions. TryBuy is built to make that discovery simpler by combining product design, manufacturing, marketplace experience and AI-assisted catalog systems.
The founder’s operating view
Shivam Golhani works across fashion operations, product listings, marketplace selling, product photography workflows, AI catalog creation and customer-focused product data. The goal is to build a brand where every product page clearly explains fabric, colour, fit, occasion and styling.
AI in the TryBuy workflow
TryBuy uses AI-assisted catalog workflows to prepare product descriptions, product facts, shopping guides and visual direction. The human part remains important: fabric selection, fit judgement, quality checks, vendor coordination and merchandising decisions still require founder and team oversight.
What TryBuy sells
- Men’s shirts for office, casual and party wear
- Checked shirts, printed shirts and solid shirts
- Men’s kurtas for puja, festivals and weddings
- Printed and embroidered ethnicwear for men
Useful links
Shop TryBuy men’s shirts | Shop TryBuy men’s kurtas | Press & Media Kit | AI-first catalog case study
Suggested media summary
TryBuy is an Indian men’s fashion ecommerce brand founded by Shivam Golhani, offering shirts and kurtas while using AI-assisted catalog workflows to improve product discovery and speed up fashion ecommerce operations.
Media and collaboration enquiries
For founder interviews, AI fashion catalog stories, menswear collaborations or ecommerce case studies, contact: founder@trybuy.in